Opening doors for customers

As the owner and operator of Fix This Garage Door, Sean’s mission is to open doors for his customers — literally. 

Garage door repairs can be extremely dangerous, perhaps more than many homeowners realize. A falling garage door is an obvious potential hazard, but the danger of torsion springs can often be overlooked — and those can wreak serious havoc when broken or released.

That’s why these repairs are often best left to the pros. However, this expertise doesn’t come cheap, especially on larger jobs that also require significant material costs — like installations.

Overcoming sticker shock

Bigger jobs are usually a win-win for all parties involved.

Businesses net a good chunk of revenue, and customers get a high-quality service that will last them a long time. (For a new garage door, that can be up to 30 years.)

Unfortunately, businesses often have to combat sticker shock when it comes to these larger jobs. Customers, even if they realize the value of the job, can be reluctant (or unable) to shell out a significant sum of money to get it done. 

Think about all the times you’ve told a customer that a replacement or major repair was the best solution, only to be met with radio silence upon sending them an estimate.

“I saw a strong need for financing for my business — garage doors aren’t cheap.”

For these bigger jobs, Sean knew he needed to offer financing and found the perfect partner — Wisetack — through his trusted field service app.

A trusted partnership brings another one

Sean and Fix This Garage Door have been loyal Housecall Pro users since day one. And since that day, both companies have grown exponentially, finding ways to bring more and more value to their customers. 

“As time went on, Housecall just kept adding more resources,” recalled Sean.

One of those resources? You guessed it — Wisetack.

Sean knew that offering financing would help his growing company to close bigger sales and better serve its customers. However, he didn’t want to add any additional processes to his workflow. 

As he primarily runs his business from his truck, he wanted to avoid having paperwork around as much as possible — something that wasn’t possible with some other financing providers.

So when he saw he could offer financing through Wisetack directly within Housecall Pro, he decided to give it a shot. 

Letting financing do the talking

One of Sean’s favorite features about Wisetack is that it appears on every estimate he sends to customers that’s over $500.* That way, customers can apply and see multiple pay-over-time options in their own time — without feeling any pressure.

As a result, he has seen a fair amount of “surprise” applications (the best kind of surprise). 

Typically, Sean brings up Wisetack upfront, especially when a customer shows some hesitancy regarding pricing. This has been an effective strategy for him. 

But thanks to the link being included in the estimate, some people who don’t initially show interest in financing end up applying anyway after having some time to think about it. 

“Having Wisetack in the estimate often saves me a sale without me needing to do anything.”

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(Talking about financing early on in your sales process helps you land more jobs — see our tips on how to do it here.)

Winning a $16,000 job

Through our Impact of Financing study, we have found that jobs financed through Wisetack are 4.5 times bigger than a business’s average job. Sean’s success with financing corroborates those results; Wisetack has helped sway many of his customers who were on the fence about a bigger project. 

In one recent instance, Wisetack won him a $16,000 job on the spot. 

“I had done this job for a customer that included a shop door and two other doors,” he began telling us. Shortly after, Sean got a call from that customer’s neighbor. They had seen his amazing work and asked about getting new doors of their own — their garage had the same layout. 

But when Sean brought up the cost, he was met with trepidation — until he mentioned Wisetack. The customer applied on the spot, qualified for financing, and long story short, the two neighbors are now garage-door twinning. 

Final words of wisdom

When we asked Sean what he wanted to relay to other businesses, his advice was simple: Make sure your customers are happy, and your business will reap the benefits.

“Look for every opportunity to help a customer — to take care of a customer.” 

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And part of customer satisfaction is offering financing. We’ve found that 88% of customers who used Wisetack were happy or relieved it was offered to them.

Case in point: the scenario of the $16,000 job we mentioned earlier. According to Sean, that customer really wanted to get the work done, but was waiting on a bonus. Once they found out there was a payment option for them, they were ecstatic.

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*All financing is subject to credit approval. Your terms may vary. Payment options through Wisetack are provided by our lending partners. For example, a $1,200 purchase could cost $104.89 a month for 12 months, based on an 8.9% APR, or $400 a month for 3 months, based on a 0% APR. Offers range from 0-35.9% APR based on creditworthiness. No other financing charges or participation fees. See additional terms at http://wisetack.com/faqs.

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